Sweets & Snacks Expo: Treating Consumers With Innovation - Honolulu, HIThursday, 30 June 2016
It had to be the Reese’s Pieces Peanut Butter Cups, which ended up winning Best in Show at the annual trade show this past week in Chicago, hosted by the National Confectioners Association.
And really, what a cool way to bring two legacy products together. Think of the ad message: “Hey, you got your Reese’s Pieces in my peanut butter cup …” They’re due out to stores in July.
Hershey displayed other innovations as well, including the continued expansion of its upscale Brookside line, carrying the exotic flavors of its fruit, nut and chocolate mixes into a bar. In the latest melding of sweet and savory that Hershey terms “snack-fection,” the Brookside Dark Chocolate Tablet Bars include varieties such as Blueberry Almond with Acai, Cranberry Almond with Blood Orange and Mango Coconut Crisp.
Also from Hershey: a larger-format Kit Kat Big Kat Bar; Lancaster Soft Crèmes caramels; Cadbury Premium Chocolate Pouches, featuring individually wrapped tasting squares; Hershey’s, Payday and Mr. Goodbar Snack Bites; and Hershey’s and Reese’s Snack Mixes.